Nike Air Jordan
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Aside from being the first release in what became the most coveted series in sneaker history, its nostalgic Bulls-inspired colorway also caused a ton of commotion on and off the court.
Appealing to basketball fans and sneaker aficionados alike, the combination of athlete endorsement, heritage, and wearablity have resulted in the sneaker’s timeless status.
Following from 2013’s retro release, the Air Jordan 1 Retro High OG “Chicago” return to the lime light for 2015 summer. Coinciding with Jordan Brand’s 30th anniversary this year,
the label has remastered the sneaker in all its OG, premium glory. In light of this past weekend’s release, we share 8 things you ought to know about the Air Jordan 1.
The original 1985 run was released unlaced. Serving to mimic the OG presentation as close as possible, the 2015 release will also be unlaced and packaged in a retro shoe box. While some may see this to be irrelevant, sneaker enthusiasts will appreciate the unique touch. The sneakers come with three pairs of laces in total — red, black and white — giving wearers different styling options.
While Tinker Hatfield has received his share of credit for working with Michael Jordan from the Air Jordan 3 onwards, Peter Moore deserves daps for creating the first Jordan. With more than 30 years experience in the sportswear industry, Moore has served as Creative Director of Nike Inc., while also co-founded adidas America, Inc.
Where he designed the iconic “Three Bars” logo. During his time at Nike, Moore headed the Air Jordan concept during the mid ‘80s before he left to start his own marketing company in Portland named Sports Inc.